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creative vision

social first

Social media is the ​epicenter of engagement ​and relevance. ​Recognizing this, I took ​CTG from neglecting ​TikTok to becoming ​trailblazers in the ​platform. I led the ​transition from simply ​resizing TV spots into ​vertical format to crafting ​content tailored ​specifically for TikTok.

Here, I've highlighted ​some of my favorite ​pieces that exemplify this ​approach, each of which ​was crafted exclusively ​for TikTok.

creative vision

social first

creative vision

the secret garden

View full marketing plan for 'The Secret Garden' HERE

With the revival of The Secret Garden, we were ​working on a brand new musical on a large scale. We ​were tasked with building a marketing campaign and ​all assets from scratch which included two ​photoshoots and a video b-roll shoot to capture the ​revitalizing and enthralling nostalgia of The Secret ​Garden while featuring key members of our cast ​including Sierra Boggess and Julia Lester.

By researching the play's themes and characters, I ​ensured that the visuals aligned with the production's ​essence while infusing a touch of creativity and ​innovation. I worked with the actors to style their own ​wardrobe for the shoot and I embarked on a location ​scouting journey at the Huntington Gardens to find ​picturesque locations that would perfectly complement ​the musical's themes and provide an awe-inspiring ​backdrop for the cast.

See my pitch deck!

Creative Direction, Production, & Styling: Emyli Gudmundson | Pictured: Sierra Boggess, Julia Lester, and Sadie Reynolds | Photography by: Kim Newmoney | HMU: Michelle Quaranta | Location: Huntington Gardens | Additional Retouching & Composition: Deanna McClure

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Below is a large-scale, front-of-house installation featuring ​the photos we shot! Unfortunately, by this time our young ​Mary Lennox had been recast and we were unable to use ​some of our photos. Also, to the right is my original story ​board and first page of my call sheet. See more planning ​documentation here!

Recognizing the significance of visually compelling ​content in today's digital landscape, I championed the ​prioritization of video of the production. Through ​persistent efforts, I successfully enhanced the overall ​quality of the b-roll footage by producing a four ​camera shoot, including a dedicated MOVI shoot, ​contributing to the success of the promotional ​materials and capturing the attention of the audience. ​Our release of Julia Lester singing ‘Hold On’ is CTG’s ​most engaged with video on YouTube ever.

Through post-production to strategically integrating the ​assets into various marketing channels, I ensured the ​final visuals effectively portrayed the play's narrative ​and emotion. I successfully navigated the approvals ​process with actors, directors, and producers, fostering ​open communication and incorporating their feedback ​to create a collaborative and impactful end product.

(below) Montage video featuring b-roll

(next slide) 'Hold On' full song

Producer: Emyli Gudmundson | Video Direction & Editing: Cinevative |

Featuring the cast of The Secret Garden directed by Warren Carlyle

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Another fun project for 'The Secret Garden' ​was designing a floral backdrop and neon ​sign to promote photos and engagement ​from our audience members. I ordered and ​designed the flower wall, worked with my ​team to hang and arrange the flowers, and ​coordinated with the neon artist for the ​design and installation.

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creative vision

institutional

In February of 2020, I had an idea to craft an institutional video to highlight all the things CTG staff members do on a daily basis–​from the shows on our stages to our education department and beyond. I worked with every single department to film them, wrote ​the script, hired the vendors, and directed the edit. By the time I had scripted and scheduled this video, it was March 2020 and the ​final edit became all too poignant. When we returned to the stage in the fall of 2021, we knew we had to make a sequel. Revisiting ​every department, writing this script, and capturing the heart of this company is one of my favorite projects to date.

See my planning document!

March 2020

fall 2021

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In order to best showcase the comedic brilliance of ​Mike Birbiglia, I knew we needed to get creative with ​our content. The goal of the photoshoot was to ​showcase Mike in front of the theatre, accompanied by ​a bold custom neon sign. Additionally, with a show ​called, “The Old Man and the Pool,” we couldn't resist ​the opportunity to utilize the theatre's pool as a unique ​and whimsical backdrop.

Fun Fact

I implemented the Taper's (and then the ​Ahmanson's) consistent use of large scale ​neon signs for each show, as

showcased here!

Creative Direction & Production: Emyli Gudmundson | Pictured: Mike Birbiglia | Photography by: Kim Newmoney

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(below) Opening Night Red Carpet Video

(next slide) 'Quote sizzle' video featuring b-roll

During the opening night, I took on the responsibility of ​conducting all red carpet interviews. Additionally, I ​gathered audience testimonial interviews, capturing the ​enthusiasm and feedback of those who experienced the ​production firsthand.

By actively shaping and overseeing various aspects of ​'The Old Man and the Pool' video production, including ​shooting b-roll, conducting interviews, and supervising ​the editing process, I played a pivotal role in ensuring ​the creation of impactful promotional materials.

Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing: Cinevative | Featuring Mike Birbiglia in 'The Old Man and the Pool' directed by Seth Barrish.

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creative vision

clyde's

Guided by the intriguing character description of a ​woman who runs a roadside sandwich restaurant and ​"may or may not be the devil" from the script, I worked ​closely with the production designers to craft a visual ​narrative that would evoke a sense of mystery and ​intrigue and leave a lasting impression.

With our photoshoot, the goal was to capture ​captivating photography of our new lead actress, ​Tamberla Perry, in her full costume. The aim was to ​create a visually striking key art photo that would serve ​as a powerful promotional tool for the production.

I took charge of executing the photo shoot, booking ​the kitchen location and overseeing the coordination ​with production designers to ensure that the actress's ​hair, costume, makeup, and nails perfectly ​complemented the character and conveyed the ​production's aesthetic.

See my call sheet

Creative Direction & Production: Emyli Gudmundson | Pictured: Tamberla Perry | Photography by: ​Kim Newmoney | MUA: Michelle Q Beauty | Wigs: Shaunte Williams | Costumes: Jennifer Moeller ​with Rashon Wilson, Caylyn Dabney | Retouching & Composition: Deanna McClure

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Story Board

Final Photo

Large Scale

Front-of-House

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Final Key Art

creative vision

king james

I spearheaded the conceptualization process, ​collaborating with the artistic team to develop a vision ​that would effectively convey the narrative, evoke the ​desired emotions, and showcase the cast on the ​dynamic set.

Once the photoshoot was completed, I oversaw the ​post-production phase, including collaborating with ​editors to add the finishing touches and supervising the ​rollout of the final deliverables, ensuring that they were ​effectively incorporated into promotional materials, ​digital platforms, and various marketing initiatives.

Fun Fact

This photography has been adopted as the key ​art for the Broadway run of 'King James'

Creative Direction & Production: Emyli Gudmundson | Pictured: Chris Perfetti, Glenn Davis | ​Photography by: Luke Fontana | Costume Design: Samantha C. Jones | Scenic Design: Todd ​Rosenthal | Retouching & Composition: DeannaMcClure, Javier Vasquez

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Inspiration

Final Photo

Broadway Key Art

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For 2:22 A Ghost Story, my first task was to quickly ​capture compelling photography of our all-star cast. ​Our goals was to create key art that emulated the style ​of the London production, as well as to generate other ​essential assets for promotional purposes.

I hired suitable vendors and then meticulously ​scheduled four actors located on two different coasts. I ​ensured that the shoot was efficiently planned and ​executed, maximizing the limited time available while ​maintaining a high standard of quality.

See my call sheet!

After the photo shoot, I oversaw the selection and post-​production process to curate the most captivating ​visuals. These images were then utilized to create key ​art and other essential assets for promotional purposes, ​including a TV Spot.

Production: Emyli Gudmundson | Pictured: Constance Wu, Anna Camp, Adam Rothenberg, Finn ​Wittrock | Photography by: Luke Fontana, Maxwell Poth, Joan Marcus | HMU & Grooming: Rachel ​Burney, Marissa Marino, Jenni Novac, Madison McClain, Bridget Brager, Molly Greenwald | ​Retouching & Composition: Deanna McClure, Javier Vasquez

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Large Scale Front-of-House Installation

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planning + execution

2:22 A ghost story

(below) broadcast tv spot and Trailer

(next slide) tiktok examples and interview

Next, I wrote a script and produced a TV spot using our portraits and ​collaborated with the video team on motion graphics and overall editing ​style. Moreover, I worked closely with the media buyer to strategically place ​TV advertisements as part of the comprehensive marketing plan and trafficked ​the final spot. During the B-Roll footage capturing process, I collaborated ​with the video director to provide guidance in directing the cameras and ​selecting scenes. This footage was used for all press coverage, all following ​video content, and a second trailer, which I wrote and produced.

Conducting interviews with the cast members was another vital aspect of my ​role. With such a notable cast, we wanted to ensure that the cast and crew ​received the spotlight they deserved. Furthermore, I ventured into the realm of ​TikTok marketing. Working closely with the video team, I adapted the video ​specifications to suit the TikTok platform.

Video Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing: Cinevative | Featuring ​Constance Wu, Anna Camp, Adam Rothenberg, and Finn Wittrock in '2:22 A Ghost Story' Directed by ​Matthew Dunster

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planning + execution

2:22 A ghost story

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planning + execution

a transparent musical

View full marketing plan for 'A Transparent Musical' HERE

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planning + execution

a transparent musical

View full influencer campaign plan for 'A Transparent Musical‘ HERE

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planning + execution

a transparent musical

(below) Rehearsal video and

writer interview video

As the key video producer for 'A Transparent Musical,' I undertook various ​crucial responsibilities to effectively showcase the world premiere production. ​Despite facing challenges such as limited access to the actors due to time ​constraints, I adapted by finding innovative solutions that allowed us to ​highlight the production's key aspects without time for a traditional photo ​and/or video shoot.

A notable accomplishment during the video production was securing a ​rehearsal video—a significant trend in modern musical theatre marketing. ​Recognizing its impact and relevance, I devoted considerable efforts to ​obtain approvals and meticulously schedule the rehearsal video.

I flew to New York to conduct interviews with all of the writers of 'A ​Transparent Musical.' This endeavor required detailed planning and ​coordination as I scheduled their time, arranged for studio space, and hired a ​video team in New York while I was still in Los Angeles. I ensured that the ​creative insights and perspectives of the writers were authentically captured ​and represented into the promotional material.

Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing (Rehearsal ​Video):Cinevative | Video Production (Interview Video): HMS | Featuring the company and writers of 'A ​Transparent Musical' Directed by Tina Landau

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I played a pivotal role in capturing captivating B-Roll footage, ​collaborating with the video director to select scenes that showcased the ​dynamic performances and intricate staging of 'A Transparent Musical.' ​Through meticulous curation, we crafted visuals that enticed and ​intrigued prospective audiences, immersing them in the show's world.

During the opening night, I conducted interviews and gathered audience ​testimonials to enhance the promotional material. Crafting insightful ​pre-show interview questions, I captured valuable insights from the ​creative team, actors, and audience members. Supervising the final ​editing process, I ensured the resulting content effectively conveyed the ​excitement and anticipation surrounding the production's premiere.

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Myself and the marketing team worked to create a ​series of six videos as part of a robust marketing ​campaign to support the Mark Taper Forum and in ​tandem our Institutional Advancement (fundraising) ​department created a series of four videos to support ​their end-of-year and “Stories Unite Us” campaign ​called “We the People.”

“Where Legends Are Made” – An animated video that ​features the significant history of past Taper shows

“What the Taper Means to Me” – 2 part video series with ​select Taper subscribers and artists sharing what the theatre ​means to them and their favorite moments

Stop Motion – 2 short videos featuring diverse patrons on ​the plaza with their show program, ticket, etc.

Drone Video – Exploring the Taper and new Music Center ​Plaza via drone

"Taper Talks" – A new interview video series featuring shows ​at the Taper

See my planning document!

Winner!

2020 Telly Awards

GOLD WINNER: Mixed Media — Social Video

BRONZE WINNER: Social Video General-Arts & Entertainment

Production and Creative: Emyli Gudmundson, Kyle Hall | Creative Director for Marathon DGTL: Chris Morrissey | Videographer (Marathon): Justin Namon, Alexander Bergman | Editor (Marathon): Wenquan Pan

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Production: Emyli Gudmundson & Kyle Hall | Featured: Nayara Alexis, Joshua Clement, Adriana Gomez, Peter Mendoza, Merrianne Nedreberg, Aaron Staubach, Bernard K. Addison | Videography by: Sammy Lopez, Justin Namon, Stephen Caron for Marathon DGTL

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Production: Emyli Gudmundson & Kyle Hall | Featuring an original poem written and performed by Yazmin Monet Watkins | Videography by: Sammy Lopez, Justin Namon, Stephen Caron for Marathon DGTL

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administration

Call sheets

Prepare and distribute clear and thorough call sheets for all photo ​and video shoots for talent, crew, and vendors.

View full call sheet for our 'Blues for an Alabama Sky' photoshoot HERE

Photoshoot for ‘Blues for an Alabama Sky’ | Creative: Robert Postotnik, Cole Chilton, Joaquin Esteva; AKA NYC | Production: Emyli ​Gudmundson | Pictured: Nija Okoro | Photography by: Max Hemphill | Costume Supervisor: Wendell Carmichael, Whitney Oppenheimer, ​Caylen Dabney | Wigs Supervisor: Pjay Phillips | Makeup Supervisor: Nathalie Edit

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administration

Call sheets

View full call sheet for our 'The Secret Garden' photoshoot HERE

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administration

reporting

Provide reporting to executive and artistic leadership,

as well as external producers.

Weekly report provided to the executive ​staff, artistic staff, and the full marketing ​department (including communications, ​ticketing, and graphics). The goal was to ​provide a 'quick reference guide; for folks to ​know what advertising channels were active, ​upcoming deadlines, and changes to ​creative.

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administration

reporting

Weekly social media report provided to the external, ​commercial producer of 'A Transparent Musical'

View full report HERE

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administration

reporting

Company-wide report describing the impact of

our recently implemented influence campaign.

Together with our social media associate, I ​implemented and ran this campaign, growing it from ​an idea to a key part of our marketing plans.

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Copywriting + design

Photoshoot for Block Party 2019 | Creative: Kyle Hall and Emyli Gudmundson | Production: Emyli Gudmundson | Pictured: Representatives for participating theatre companies | Photography by: ​Luke Fontana | Production Design: Erin Walle

Copywriting + design

marketing copy

Crafting longer form marketing copy and taglines to be used on marketing ​materials, and adapted for advertising placements

a transparent musical

From the creators of the hit Amazon series comes a groundbreaking ​and timely new musical that’s delightfully queer, unapologetically ​Jewish, and radically joyful.

Welcome to the JCC! Get ready for a remarkable theatrical experience with A ​Transparent Musical–an innovative and irresistible new musical based on the hit ​Amazon Prime original TV show by Joey Soloway. Follow Ali Pfefferman, brought to ​life by Only Murders in the Building’s Adina Verson, as they navigate the ups and ​downs of self-discovery. Ali's Los Angeles Jewish family is filled with secrets, but ​when their parent, Maura, transitions to the transgender matriarch she always ​knew she was, the family is forced to confront their own identities and navigate ​their relationships with each other. Through a revelatory story of acceptance and ​self-expression, A Transparent Musical explores the intersection of Jewish and ​queer history while celebrating the imperfectly human aspects of a universally ​relatable family.

Plus!

I revamped the webpage for this show, including all video content and press content. I ​also contributed to the key art design by suggestion the ‘sunset’ gradient to subtly ​reference the Trans Pride flag design.

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Copywriting + design

marketing copy

Crafting longer form marketing copy and taglines to be used on ​marketing materials, and adapted for advertising placements

our dear dead drug lord

In this fierce and feverish comedy from breakout playwright Alexis Scheer, a gang ​of teenage girls gathers in an abandoned treehouse to summon the ghost of Pablo ​Escobar. Are they messing with the actual spirit of the infamous cartel kingpin? Or ​are they really just messing with each other?

Intimate in nature yet universal in its ability to explore the need to connect, the ​play is an unflinching and powerful reminder of what it means to be human. As it ​races to its startling conclusion, audiences will be left catching their breath. A ​rollercoaster ride through the danger and damage of girlhood, Our Dear Dead ​Drug Lord proves navigating adolescence may be more perilous than communing ​with the dead.

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Copywriting + design

advertising copy

Crafting engaging ad copy for each production tailored for specific audiences ​on specific channels.

‘Into the woods’ meta ads by targeted audience

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Copywriting + design

advertising copy

Crafting engaging ad copy for each production tailored for specific audiences ​on specific channels.

‘a transparent musical’ meta ads by targeted audience

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Copywriting + design

email + push copy

Crafting email and push notification copy for dedicated show emails and themed ​campaign emails.

‘The wiz’ email and push copy for todaytix

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Copywriting + design

email + push copy

Crafting email and push notification copy for dedicated show emails and themed ​campaign emails.

‘Brand new year, brand new work’ campaign email and push copy for todaytix

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Copywriting + design

deck design: Campaign

Custom pitch deck for TodayTix to pitch a partnership with Disneyland, with bespoke graphics ​and copy perfect for Disney. View full deck here. (Pricing and goals have been removed).

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Copywriting + design

deck design: Campaign

TodayTix Group branded deck designed to excite and align all in-house subject matter ​experts around top Q1 events and goals. View full deck here. (Pricing and goals have been ​removed).

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Copywriting + design

deck design: shoot inspiration

Deck used to present plan, inspiration, and overview for a photoshoot for The Secret Garden.

View full deck here and more work on The Secret Garden here.

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Copywriting + design

deck design: project recap

Project pitch deck template for Two Dog Circus, to update as needed by the client. View full ​suite of templates for Two Dog Circus here.

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Copywriting + design

deck design: brand

Brand overview deck for ‘The Box by Dr Ava; Summer ‘21’ a client of Dia Creative. View full ​deck here.

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Copywriting + design

Social media design

‘Into the Woods’ social media posts highlighting ticket prices points and utilizing tour photography.

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Copywriting + design

Social media design

Social media posts highlighting press reviews of the 30th anniversary production of “Twilight: Los ​Angeles, 1992.”

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Copywriting + design

On Site design

Custom site takeover graphics for San Francisco Ballet’s ‘Nutcracker’ on TodayTix.

Copywriting + design

personal design

Outside of work, I love designing custom, laser cut home decor ​pieces for family and friends.

From left - right: hand drawn Taylor Swift inspired Halloween decor; ​customized Lake House art; hand drawn, layered Middle Earth art ​custom designed for my brother, original design Christmas sign; hand ​drawn home ornaments, and hand traced, layered map of Chicago.

(next page) Custom wedding decor including seating charts, ​welcome signs, and more.

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Copywriting + design

personal design

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emyli.gudmundson@gmail.com

507.951.2506

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